
Italo Cescon
Wine
BRANDING
Communication designed specifically to bring out the corporate identity.
INNOVATION
New ideas to trigger progress that brings value and awareness.
VISIBILITY
A set of targeted actions to reach a wider audience.
The digital identity must reflect the aspects that make a brand exactly that brand as much as possible. Yet being recognisable is not enough to stand out; the key point is to create distinction compared to one’s competitors, similarly soliciting the state of belonging that a user must be able to perceive to convert interest into concrete actions. This is what happens when form and function are oriented in the same direction.