Address a new generation through the web 3.0, colouring the digital future of the brand with innovative nuances.
New ideas to trigger progress that brings value and awareness.
Detailed analysis of technical needs to identify strengths and define the design framework.
An ambitious project with the goal of involving users and making them an integral part of the creation of a design product that is decided in stages until the conclusion with the result of a production decided by the community to launch a new item on the market. Exclusive memberships for virtual access to Rubens Luciano’s villa, discovering private events and unmissable previews. Different tokens allow access to different levels to make the experience unique.