ABOUT THE PROJECT
Driving engagement through phygital brand experiences.
A digital engagement platform designed for the Subaru activation at the Jova Beach Party, combining entertainment, data collection, and lead generation.
Visitors started with an interactive quiz to profile their interests, followed by a branded photo experience that could be shared through a dedicated landing page and social channels using a campaign hashtag. The activation concluded with an on-site test drive, while collected data enabled structured follow-up and conversion tracking for potential buyers.
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